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3 Great Seminar EndingsHow Difficult is it to changeThis exercise can and does work with groups ranging from 6 to 600
and is an excellent way of driving home the point that changing is
difficult. It is used to encourage seminar participants to take
action and make some changes that will affect their lives. Many
speakers use words to say this point but this exercise proves the
point with action. Ask them to choose 2 items of clothing or accessories and swap them with the other person. Initially people will be reticent but most will soon get into the spirit. Once the noise dies down ask the group how difficult it was to change. Encourage feedback if you have a small enough group or announce the difficulties if you have a large group. People will all agree that changing is a challenge. Make your point now that as a result of the seminar you have been learning many things and it’s important to take action and change the way you act or perform to ensure all the valuable things you’ve learnt are put into practise. Now carefully ask them to take their seats again. You will notice that virtually everyone will re-exchange their items with the other person before they sit down. When everyone is comfortable, ask them why they returned their items to the other person, since strictly speaking you didn’t ask them to do so. People will be a little embarrassed and now you should make the point that change can be done but it is very easy to go back to the way things always were. We must ensure that any change we make continues and becomes second nature, like wearing your own clothes. A neat exercise that will take about 10 minutes depending on the
size of your group. Who Wants the TennerThis is a very simple exercise that’ll last a few minutes, if that, but has an incredible effect. Towards the end of your seminar, hand up a £10 note (or fiver if
it’s close to pay-day). Ask the question carefully, “who wants this
tenner?” Your audience will all put up their hands politely and
occasionally someone will walk up towards you and take it. Once someone has taken the tenner, applaud this person as they have taken action. Sometimes we literally have to get off our bottoms and make the changes that will affect our lives. Nobody else will do it for you and results don’t come on a platter. Waiting and sitting doesn’t always get you results. I have occasionally colour photocopied a ten pound note and this
works really well as most people can’t see the detail. However the
person who grabs it will be a little cheesed off. By the way it is
illegal to photocopy money so be careful! The 7 Day SprintThis is a slight variation on our traditional action planning that most of us do at the end of seminars but is rather clever. Draw on a flipchart or whiteboard a box with 6 boxes within.
Ask the group to re-create this shape in their workbook or piece
of paper. You are going to give them a 7 day sprint and they must
complete each box during the next 7 days.
As you write each one on the board, explain further what they
need to write in the box. Prospecting here would mean that they need
to write an idea in the box which will get them a new customer,
social would be one thing they’re going to do socially, family is
one hour of quality time with the whole family, me could be one
thing that you’re going to do personally, contact could be one
person they have lost touch with, to get back in contact. No regrets
just get back in contact. Here’s a finished example:
Further explain that they need to complete each box in a week
i.e. 7 days. After the first week, they can change the headings if
they wish, or continue with a fresh box.
Paul is an international sales speaker, sales trainer, author and coach based in the UK.
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