Paul Archer - Speaker

"It was so enlightening to hear someone with not only a good message but also to put it over with such enthusiasm"

"It was certainly well received and kept everyone on their toes. The content was spot on and overall helped greatly towards a successful training day"

Short Bio

Paul Archer has spent his whole career in sales and and for the last decade has been speaking and training sales forces from the UK and Europe. 

He specialises in communication whether you are selling for a living, managing for a living or plain simply just dealing with people. His topic Rapport Selling has been delivered to hundreds of salespeople over the years and has re-ignited people’s desire to communicate to a higher plateau.

He is able to use exciting and effective skills and techniques to revolutionise our thinking and can deliver his message in an energetic and enjoyable way.

Dealing with audiences large and small, Paul is dedicated to make your time with him highly beneficial and practical

Paul is the author of two eBooks "Sales Excellence - the art of Rapport Selling and is author of over 30 sales articles.  He is a regular writer both on line for Ezinearticles.com and off-line with the Prospect and other industry magazines. Visit Paul's Blog by clicking here

What Do I Talk About

All of my talks can be tailored to suit the audience and their challenges.

• Learn the 7 steps to build a rapport with every customer which allows you to instantly build credibility and likeability and make a positive impact with your first impression.
• Learn how to understand your customer's behaviour.  So you can adapt your approach to suit your customer's way, and understand the motivation your customer has to see you.
• Understand how to tailor your language to suit your customer.  Which allows you to speak on their level and gain a greater understanding of their needs
• Understand customer criteria so you can find out what they really want beneath the scenes
• Really appreciate your customer’s needs so you can tailor your offering to exactly what they're looking for and make your self stand out amongst the crowd of salespeople.
• Learn various questioning styles and the correct tone to use. In order for you to discover the customers wants
• Exaggerate your listening skills So your customer ends up talking more than you - a 2 to 1 ratio as it should be.
• Maximise your body language and non verbal signals so you give exactly the right impression you intend to make.
• Read your customer’s body language so you can understand the emotions that they come to see you with, thus knowing exactly what they're after.
• Refine your benefit selling techniques which means you can be sparing with your presentation and eliminate any waffle
• Appreciate metaphor and comparison selling so your customer tells you they really understood your proposition
• Be introduced to hypnotic selling techniques so you can influence your customer without them really knowing and save them time in reaching a decision.
• Learn when to recognise buying signals thus saving you and your customer time in arriving at a mutual decision
• Learn how to close so you get to "yes" far quicker and far less painfully
• Handle objections which means you can re-kindle your customer’s interest after their initial objection and move the sale onwards.

More Topics I Can Tailor For Your Audience

• The 7 Secrets to personal impact – when meeting customers for the first time in a retail environment
• Examining the bigger picture of your service – making it sound customer friendly and benefit laden
• Face to face rapport building tactics – which ensure customers, are ready to buy your service
• Softening your questioning style so as to build a rapport
• 6 Hypnotic selling techniques – to speed along the sale under the radar
• Getting a customer referral – the smart way to get new business
• The secrets to selling services to the New Millenial Generation – young people born since 1980 also known as the greatest sales challenge ever
• The future of retail service selling in 2018
• Communication skill using video based communications i.e. webcams, video screens etc
• Promoting your expertise on the internet – blogging, online articles, podcasting
• NLP Thinking styles – how to size up your customer’s style of thinking so you can match them
• The eyes have it – assessing your customer’s thinking style
• Recognising buying signals and closing the sale
• Handling objections effortlessly
• Goal setting for the winning salesperson
• Simmering self motivation for sales people
• Managing your State of Mind

Who I've Talked To

Paul has trained sales skills to companies all over the UK and Europe and the world such as Microsoft, Kraft, AXA, legal and General, HSBC, Siemens, DMV (The Netherlands), Bradford & Bingley, Coutts & Co, Hamayaresh Farazan in iran,  and companies in Iran

Others include the BBC, Norwich Union and the Royal Bank of Scotland

Gallery of Photos

Here's a selection of photos of Paul speaking.  If you would like to use these on your promotional material, you'll find a ZIP file containing them all but in a much larger and better condition.

Downloadable Pictures

To be able to use any of these pictures in your promotional material download the ZIP file which contains them all in a large JPG image.  Click here to download

Here's a smaller ZIP file containing just the photos of Paul smiling. Click here

Video Showcase of Paul

Contact Paul today by clicking here

Visit Paul's Blog by clicking here

Fees and Terms

Click here for 2008's fees and conditions to download a PDF document